The name 7 Pennies

The name 7 Pennies stands for, among others, the 7 P’s of the extended marketing mix:
  • Product: which products or services are you thinking of introducing next?
  • Price: are your products or services priced optimally?
  • Place: which sales or distribution channels fit your products or services best?
  • Promotion: are your products or services marketed or promoted correctly?
  • People: what is the brand awareness of your company with customers and the public?
  • Process: is everything put in place to best deliver the product or service to your customers?
  • Physical evidence: can customers try your product first (like a test drive) before buying it?